Recently, Yili Group announced the launch of a 1.6 billion yuan birth subsidy plan to build a "fertility-friendly society" with practical actions. Yili has long been enthusiastic about public welfare and actively practices social responsibilities in many areas such as emergency disaster relief, nutrition improvement, and child care. The newly launched 1.6 billion yuan birth subsidy plan will be officially implemented in April 2025, providing birth subsidy of no less than 1,600 yuan to eligible pregnant families across the country. In addition to material subsidies, Yili also provides full-cycle services from pregnancy to the age of 3, such as pregnancy health management services, customized knowledge services, and maternal and infant expert consultation services, to fully escort the healthy growth of infants and young children.

Take more and provide diversification to help "fertility-friendly"

High-quality population development is an important support for promoting Chinese-style modernization. Reproduction not only carries the hope of small families, but also is the seed of future vitality and hope of the motherland. Yili knows its far-reaching significance and always regards the responsibility of leading enterprises in the industry as its own responsibility. Through continuous scientific research and innovation, public welfare support and popular science education, it has promoted the development of China's maternal and infant nutrition and encouraged fertility friendship.

In terms of scientific research and innovation, Yili, which has accumulated profound accumulation in the past 70 years, is not only the initiator and leader of the independent breast milk research work of Chinese enterprises, but also obtained more than 10 million breast milk component data, established the first "breast milk research database" among Chinese dairy companies, and completed the layout of more than 290 invention patents. At the same time, Yili has 15 R&D and innovation centers around the world and has taken the lead in building the only national dairy technology innovation center in the country - the National Dairy Technology Innovation Center, which in turn drives the upstream and downstream industries to jointly promote the high-quality development of China's dairy industry.

Yili's research on breast milk in China

In terms of public welfare support and popular science education, Yili's infant milk powder brand Jinlingguan focuses on the infant and young children's group, and jointly creates the "Yili Jinlingguan 50° extraordinary protection charity action". In March this year, Jinlingguan also launched the "Three-child Family Milk Powder Gift Plan" as soon as possible, taking practical measures to reduce the burden of raising families with multiple children. At the same time, Jinlingguan quickly launched the industry's first panoramic parenting short drama "Time Comes and Conquer", popularizing scientific parenting concepts in a relaxed and humorous way.

Professional protection and construction of a new paradigm for dairy industry
Building a "fertility-friendly society" requires gathering the strength of the whole society, and Yili has always closely integrated the national strategy with the corporate mission. The maternal and infant health career is a three-dimensional and grand proposition. As the leading brand in the infant powder industry, Yili Jinlingguan has always taken protecting the healthy growth of the baby as his mission, and has joined hands with many public welfare institutions such as the China Red Cross Foundation, China Population Welfare Foundation, Beijing Chunhui Public Welfare Fund, professionals such as doctors, parenting experts, nutritionists, and other professionals, as well as mother and infant system brands and media, to continue to focus on the four major public welfare directions of infant nutrition support, popularization of scientific parenting concepts, care for breastfeeding women, and disaster assistance, from remote mountainous areas and orphans to frontlines of disaster areas, from assisting rural doctor training to caring for working mothers, from material assistance to nutrition support to popular science, to provide all-round professional protection for mothers and infants.

In the process of actively responding to national policies and devoted to public welfare, Yili was grateful. In the future, Yili and its subsidiary Jinlingguan will continue to deepen the multi-dimensional protection matrix of "material guarantee, knowledge empowerment, social co-construction, and long-term mechanisms", gather more socially positive forces, innovate public welfare models, and contribute more to the construction of "Healthy China 2030" and "fertility-friendly society".

For subsidy information, please call Yili Jinlingguan customer service hotline: 40080011111